Attract clients and grow your law firm while dramatically reducing your reliance on paid advertising. Competition for clients increases every year. We know how you can win this online race.
Establish your online business so local consumers can find you. Attract targeted traffic from people wanting to purchase your products and services NOW.
Take control of your internet presence and protect your reputation. We will defend you from false accusations, complaints, and inappropriate comments.
If your business isn't on the first two pages of search results, it doesn't exist in the eyes of the online consumer. Our proven digital marketing strategy ranks you highly where your potential customers can find you.
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Online Digital Marketing
Online digital marketing encompasses all forms of advertising done via electronic media. The most familiar forms of digital marketing are websites, pay-per-click ads, and social media outlets like Facebook and Twitter.
In our new, online world, online digital marketing is increasingly important. More than half of the world's population is online now and the percentage is growing rapidly. The brick-and-mortar marketplace is rapidly becoming a thing of the past.
To reach the online consumer businesses must engage in digital marketing. And they must optimize their efforts because competition for the online consumer is fierce.
SEO or search engine optimization is the practice of attracting traffic from the search engines when somebody performs a query online. Businesses compete to show up in the top positions of the results returned by the search engines.
Several recent studies are suggesting that companies will spend $80 billion on SEO in 2020. They will spend this money because they have to appear in the first two pages of search engine results or their business does not exist in the eyes of the online consumer.
When you are ready to dramatically expand your business, you need an effective online digital marketing strategy. And a key aspect of your strategy will be SEO because you want to maximize the free traffic you attract from the search engines.
Fudzology understands online digital marketing and they specialize in search engine optimization. To create the quantum leap in results you are seeking, contact Fudzology - you will be glad you did.
Local SEO is the optimization of a site to position itself on the front page of search results when someone searches for [keyword] + [location], for example [local SEO] [San Diego].
Local SEO is a key aspect of online digital marketing because it helps businesses get noticed by potential customers who live and work nearby.
Consumers are searching for local businesses for several reasons, among them these:
- "Think globally, act locally" - they prefer to spend their money locally if possible
- Trust - they can trust a local business more readily and follow-up with that business if they need to
- Impatience - they want it NOW, not in a few days or weeks
These factors make it critical for you to implement an effective digital marketing strategy for your business and you must place an emphasis on local SEO.
When done properly, local SEO will place a business in the Google Maps box on the first page of search results.
Generally speaking, people don't go beyond the first page of search results.
When was the last time you clicked on the third or fourth page after searching for something?
The unfortunate reality is that if your business isn't on the first two pages of search results, it doesn't exist from an online perspective.
While we can't guarantee results due to local factors and changing Google search algorithms, our mission at Fudzology is to get all of our clients onto the first page of search results through the effective use of local SEO.
Law Firm SEO
Competition for clients needing legal services is intense. That's why pay-per-click ads can cost several hundred dollars PER CLICK for some types of law specialties.
A DUI lawyer in any major city will pay $80 or more for a single click on his online ad. And there is no guarantee that the person clicking on the ad will become a client.
Law firms are spending thousands of dollars per month for paid advertising. And while this money brings clients through the door, it does very little to build the firm's online presence or create long-term ROI.
In addition, paid ads receive less than 20% of all traffic so a digital marketing strategy that focuses on pay-per-click ads is ignoring 80% of the available traffic.
Law firm SEO (search engine optimization), on the other hand, focuses on the 80% of traffic, bringing new clients through the door while also enhancing the firm's internet identity.
Through law firm SEO, legal practices can build their brand and establish themselves as an authority in the eyes of the consumer.
When someone is searching online for legal services, they perceive the highest ranking websites to be the authority figures for their search.
For this reason, you want your website to show up at the top of Google search results. And the only way to accomplish this is through law firm SEO.
Fudzology specializes in law firm SEO. We know how to attract targeted traffic to your business so you can reduce or eliminate the expensive pay-per-click ads you are currently buying. Our digital marketing strategy will also build your online brand and establish your law firm as an authority within your market.
In our new digital age, people are frequently searching online for you and your business before they make a purchase or business decision. If they find no results or negative results, they will probably move on and find somebody else.
To maximize your success and the success of your business, online reputation management is crucial. And it is important to implement a reputation management strategy today since it is far easier to build and maintain a positive reputation than it is to re-establish a reputation once it has been tarnished.
The key strategy employed in an effective reputation management strategy is to proactively publish and promote positive content so searchers find a flattering image of you and your company.
By filling all available internet channels with positive content, any negative content is pushed into obscurity on the back pages of search results.
The primary channels used in a reputation management campaign are a personal or business website, personal and business profiles on LinkedIn, profiles in business directories, profiles on major social media platforms, profiles on review sites like Yelp, and press releases. Content is published regularly on these channels to maintain a positive reputation.
With a solid foundation of positive content in place, the reputation management strategy shifts to maintenance and monitoring mode. In this phase of the campaign, the internet is monitored for any negative content related to the business or person.
For the absolute best reputation management strategy, look no further than Fudzology. We understand how the internet works and we can ensure that you put your best foot forward in the digital world.
Fudzology is the premier digital marketing agency in the United States. We know how to establish your online presence so you will be found by consumers. When you are ready to take your business to the next level, call Fudzology. Regardless of the type of business you are operating, we will ensure that you have the online visibility that you deserve. We know how to optimize your website for the search engines so you get free organic traffic from people who are specifically looking for the products and services that you offer.
Fudzology specializes in Law Firm SEO, Local SEO and Reputation Management. When you are ready for the absolute best, contact Fudzology.
We have created quantum leaps for businesses in these San Diego, California cities:
Bryan and his team at Fudzology are great at helping businesses improve their online presence and grow their revenues. If you would like to have free traffic coming to your website instead of paying for Google and Facebook ads, contact Bryan and let him work his SEO magic for you.
Bryan is an expert at search engine optimization, digital marketing and social media management. He stays on top of the ever-changing Google algorithms through his ongoing courses & certifications. He keeps the clients of Fudzology at the top of search results. I would recommend his services to anyone.
What are your alternatives to local SEO?
You don't have to implement a digital marketing strategy. There are alternatives to local SEO for your business.
Physical phone books are still being published. You could advertise in one of these, even though most consumers today are looking for products and services online.
City-wide and neighborhood newspapers still accept advertising. You could place your ads there, although people now use the internet to read local news and newspaper subscriptions have declined significantly. Before investing your hard-earned money in print advertising, do a Google search on "newspaper industry dying".
Flyers and door hangers are appropriate for some types of business. This is an excellent way to target specific neighborhoods. Unfortunately, this method of advertising doesn't account for timing.
Face it, your flyer or door tag is going straight into the recycle bin. Six months later, when the consumer is actually interested in the products and services you offer, they go online and, most likely, your business name has been long forgotten.
The most effective way to advertise your business is through digital marketing with an effective local SEO strategy. This allows you to target local consumers at the time they are ready to make a purchase decision.
Fudzology is your best choice for implementing a digital marketing strategy. If you are ready for a quantum leap in results, we are the agency to work with. We know how to implement local SEO so even a small business can get onto the first page of Google search results.
Key points about digital marketing and local SEO
When you are making decisions about implementing a digital marketing strategy including local SEO for your business, these are the key points to keep in mind:
- Local consumers are searching online to find the products and services they will spend their money on.
- If your business isn't on the first page of search results, it doesn't exist in the eyes of the online consumer.
- Digital marketing and local SEO allow you to target consumers in your area at the time they are ready to buy.
- Print advertising like newspaper ads, phone books, flyers and door hangers are ineffective.
There are numerous companies offering digital marketing and search engine optimization services but Fudzology is the best. We understand local SEO and we can take your online presence to the next level. Now is the perfect time to invest in a local SEO strategy and leave your competitors in the dust!
Contact Fudzology and get started today!