DIY Search Engine Optimization Techniques

Not Ready to Hire an SEO Firm? Try These Optimizing Techniques

There is more to starting an online business than buying a domain name and developing a website

As an entrepreneur, you have to market your business the right way to take your business straight to your target audience.

You can do that by implementing effective search engine optimization strategies.

Ideally, you want to hire an SEO firm to market your business. Obtaining premium search engine optimization services will require an investment, but the ROI will be phenomenal.

Not all entrepreneurs, particularly those who are starting out, are comfortable or ready to plunk down their hard earned $$$ in digital marketing.

If such is the case with you, you have nothing to worry about.

The beauty of website optimization is that it leveled the playing field, allowing small businesses to compete with more established companies without spending more on ads.

It is quite possible to run a highly optimized business without hiring an SEO agency.

You just need time to climb a few learning curves as you gain some new knowledge. This trial-and-error period may last for six months or, for many struggling entrepreneurs, years.

In today’s post, we are outlining free and effective optimizing techniques that you can incorporate into your marketing strategy.

Use this guide to maximize your business results and if you want to take your business results to the next level, contact Fudzology. They are the finest internet media marketing agency in Hillcrest and they provide a full line of search engine optimization services.

Do Your Keyword Research

To start your search engine marketing campaign, you need to choose the right keywords to build your content on.

Learn about the process of researching keywords and implementing those keywords in your SEO campaign.

You want to focus on relevant, medium-competition long-tail keywords to maximize the effectiveness of your marketing campaign.

To do that, you have to do extensive keyword research.

Check out these keyword-researching tools:

Google Keyword Planner
Moz's Keyword Explorer

Spend the time to learn about keywords - how to select them - how to implement them - how to optimize for them. The time you spend now will be well paid later.

Focus on On-Site Optimization

Once you have a set of keywords to use, it’s time to build your content around them.

Sprinkle the keywords into your metadata, subheadings, images, videos, and written content.

Work on your onsite SEO by speeding up the website loading time, improving the user experience, and developing SEO-friendly URLs.

Build inbound and outbound links to enhance your online presence.

Associate yourself with respected market leaders.

All these strategies will be helpful to your page ranking!

If you would like help you with any of these steps or need internet media marketing services in Hillcrest, contact Fudzology.

Go Local, Claim Your Business

We’ve already discussed the importance of local SEO but not a lot of entrepreneurs are utilizing this marketing strategy.

Optimizing your business using local SEO allows you to attract potential customers near you.

Claiming your business listing is the first step to boosting your online presence on the local front.

Usually, Google will automatically create a listing for businesses that have been around for a while. If you came across such listing, all you have to do is to claim it.

Modify the contact information, update your business details, and respond to questions if there are any.

Add images and a link to your website so potential customers can find you and get to know your business.

Fudzology can help you implement local SEO if needed. Fudzology is the premier internet media marketing agency in Hillcrest.

Enhance Your Social Media Presence

These days, we consume information online much differently.

Most of us use social media channels – such as Facebook, Instagram, Twitter, or SnapChat – to express ourselves or search for information online.

There is a reason why businesses large or small have their own social media profiles!

Creating your own social media profiles allows you to reach out to your target audience on a more personal level.

You can use your social media channels to engage your followers, promote new products, post fresh content, or even run a contest.

There are so many ways to utilize these social channels to attract people to your business!

Having a business profile on the most popular social media sites builds trust, enhancing your business’ online presence in the searches.

When you need an internet media marketing agency in Hillcrest, contact Fudzology. Let them create a complete marketing strategy for you, including the primary social media channels.

High-Quality Content

Of course, you cannot attract potential customers to your business without quality content.

Regardless of whether you’re starting out or you’re a veteran business owner looking to make a mark with a new niche, you want to position yourself as an expert in your chosen field.

Generating quality content will help you do just that. Publishing factual, informative, and helpful articles is one way to build your content.

Adding eye-catching images, infographics, or video clips to your content is a great way to keep readers engaged.

The key here is to attract readers to your website and keep them engaged long enough to explore your website and perhaps, complete a purchase!

Use your keywords to optimize your content.

Engage your customers in the comment section by instigating conversations. Encourage your existing customers to create testimonials or leave a comment on your articles.

Make content sharing easier for your readers so they can circulate your content to their social media channels!


While building an optimized business takes a long time and a lot of effort, there is no need to spend a small fortune on hiring an SEO firm if you are not ready for it.

Keep these SEO tips in mind to establish a rock-solid foundation for your marketing efforts!

For a quantum leap in your business results, contact Fudzology. They are the obvious choice for an internet media marketing agency in Hillcrest.

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