SEO Strategies that HURT Your Website Rankings

Implementing search engine optimization for your Otay Ranch online business will help you establish your brand and grow your revenue.

More than half the world’s population is online today so you have to be there as well if you want to succeed in web marketing.

So you’re ready to optimize your website but aren’t sure where to start?

There are hundreds of SEO techniques out there but not all of these practices are good for your website.

When done effectively, search engine optimization can enhance the online performance of any online Otay Ranch business, large or small.

It can boost search rankings, develop better branding, and compel prospective customers to make a purchase.

But when they are implemented incorrectly, certain website optimization strategies can actually hurt a business' reputation. They can also trigger adverse effects that are hard to correct.

There are certain rules to consider when it comes to optimizing a website.

In fact, Google has outlined guidelines that all webmasters must follow when implementing SEO in Otay Ranch or anywhere else.

Break any of these rules and you might find your website buried in the searches or worse, completely blacklisted by Google.

So, how do you make the most of out of your Otay Ranch digital marketing campaign and enjoy the best gains for your online business?

You can start by avoiding these SEO techniques:

Purchasing Links

Back in the day, buying thousands of links could improve a website's search ranking effortlessly. Not anymore.

Google has become smarter, able to distinguish purchased links from high-quality links.

Websites that link to unrelated businesses, suspicious websites, new websites, and generally untrusted sources have low search ranking and low trust ranking.

Being associated with untrusted websites will hurt your Otay Ranch search engine marketing campaign.

If you'd like to gain better search rankings, stop wasting money on link farms.

You have to get high-quality links from reputable websites in your industry.

Do this the old-fashioned way, by connecting to the right people, getting user engagement up, and providing high-quality content with the potential to go viral.

Poor Content

Content is the reason why potential customers visit a website in the first place. High-quality content is the lifeblood of any website.

Potential customers have specific problems that they want to be addressed and they rely on YOU to solve these problems.

You have to provide value to your customers to compel them to complete an action.

You cannot convince customers to make a purchase if your website content is barely readable or contains nothing of value.

That’s why it’s worth investing money in in-depth, high-quality content.

Unless you are a skilled writer, hire a professional writer to develop the content for your business. Focus on the quality of the content, not the quantity.

You’ll have plenty of time building a comprehensive website so there is no need to rush. Provide useful content that’s relevant to your business.

Optimize your content to improve your ranking.

Make your content shareable on all social media platforms. This allows your readers to simply click a button and share your posts on their social media profiles.

Besides attracting attention from potential customers, high-quality content can also attract market leaders and relevant businesses that want to link to your website.

Ignoring Sub-pages

Don't focus too much attention on building links that lead to your homepage.

While it seems logical to send most links to your homepage because it's your site’s traffic-heavy page, we highly recommend developing content-rich subpages instead.


Because building links on different web pages is the best way to maximize the site optimization efforts for your Otay Ranch online business.

The homepage isn’t the only page that your customers will explore so it makes sense to optimize your subpages as well.

Having Few No-follow Links

Contrary to popular opinion, the nofollow attribute is quite useful if you're a website owner.

The nofollow attribute was developed to help Google distinguish ad links from normal links.

Google doesn’t perceive a website with low nofollow links as a legitimate business and as an entrepreneur, this will hurt your online reputation and search ranking.

Look at it this way, real businesses need advertisements to attract customers.

Google, along with other search engines, expects businesses to have nofollow links because that's how legitimate businesses operate.

If your website does not have ads, Google will need more convincing that you are, in fact, a legitimate business.

This means no-follow links are instrumental to your internet optimization efforts.

Too Much Anchor Text

While building links using important phrases is a critical part of optimizing a website, too much of a good thing could be bad for your search engine rankings.

Creating too many anchor texts on a single webpage is detrimental because only a 3% of all links should be an exact match as the anchor text.

Instead of peppering a single web page with too many anchor texts, spread the links to different web pages.

Also, the link and the keyword phrases don’t have to match all the time. Use some variety when creating anchor text.

The reason behind this is to make the links appear natural to search engines.


The smallest details in your web page optimization campaign could affect the ranking of your website. By keeping these tips in mind, you'll avoid making some common mistakes that hurt your standing with Google and the other search engines.

If you need help implementing an effective internet marketing campaign, contact the Otay Ranch SEO experts at Fudzology. They know how to take your online business to the next level!

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