Search engine optimization is a critical part of marketing a business online, whether your business is located in the exclusive Covenant of Rancho Santa Fe or any other part of San Diego.
Implementing SEO effectively requires an investment and, like all investments, you get exactly what you pay for. You cannot expect amazing results on a shoestring budget.
It takes a skilled Rancho Santa Fe SEO marketing specialist to get the job done right. To ensure you get the online results you are hoping for, and to maximize your ROI, you want to focus on expertise, not cost, when hiring an SEO expert.
Our mission at Fudzology is to place your website on the first page of Google’s search results.
Although we can’t guarantee results because of the ever-changing Google search algorithms, we can assure you that the money you spend on our services will be money well spent.
We understand search engine optimization and know how to bring you the free online traffic you are seeking.
Why Invest in SEO?
Attracting free traffic to a website requires technical know-how and experience implementing a combination of website optimization strategies. There is no foolproof formula that guarantees success and every business is unique.
It will take at least 30 days to start seeing the effect of your SEO efforts. If you hire the least expensive specialist available you may waste not only your money but also the time spent waiting to see results. You could end up 30 days down the road and still be at square one.
Generally, website optimization services cost several thousand dollars every month. Some consultants offer lower rates but they may not have the necessary skill set to boost your business.
The old adage, “You get what you pay for”, is certainly true when it comes to search engine optimization services.
For the best results, you want to work with a reputable Rancho Santa Fe search engine marketing professional, one who can demonstrate their skills by showing you what they have done for their clients.
When you are ready to find that expert, contact the premier digital marketing agency in San Diego: Fudzology.
Benefits of SEO
What are the benefits of optimizing your website for the search engines?
Why do you need to invest in this service?
We’ve outlined below the key benefits of Rancho Santa Fe search engine optimization and we believe these bennies justify the investment you will make.
Free Targeted Website Traffic
Search engine optimization is instrumental in driving free targeted traffic to a website.
It isn’t easy to stand out online and catch the attention of your target audience when millions of other businesses are trying to do the same thing.
Implementing the right Rancho Santa Fe website optimization strategies will take your business to the top of the search results.
When you are at the top of the search results, you are perceived as a trusted brand with authority in the marketplace. When you are seen as a reputable business, customers are more likely to purchase the goods and services you are selling.
Based on multiple studies, about 30% of all organic traffic will visit the top-ranking website when they search online. Around 75% of the traffic will visit one of the first five websites returned in their search.
Traffic drops off dramatically for businesses below position number five. And websites that aren’t on the first page of the search results don’t really exist in the eyes of the online consumer.
Think about your own experience searching online. When was the last time you clicked on page two of search results, much less pages three, four or five?
Staying on top of the searches helps widen your reach, improve your reputation, and drive organic, targeted traffic to your business.
Branding is a critical part of a business’ success. This is true whether you are running an online business or a brick and mortar store.
How customers perceive your business affects your revenues. Building better branding online requires optimization too. Effective Rancho Santa Fe site optimization ensures that consumers will see your business when they are online.
A well-optimized brand is easily recognizable by customers. Building a user-friendly website, providing better services, offering excellent user experience, all of these factors attract more people to your business. And when you are attracting more customers, you are slowly establishing a trusted brand.
How does SEO help boost sales?
A skilled Rancho Santa Fe SEO marketing expert will help you determine the best keywords to target and then optimize your website to appear at the top of the search results for those particular keywords.
These keywords and keyword phrases are what customers use to search for specific goods and services. By getting your business in front of this targeted audience, you will be marketing your products to the people who are most likely to become your customers.
When done correctly, search engine optimization levels the playing field, allowing small businesses and independent entrepreneurs to compete with bigger, more established businesses.
A business with a well-optimized website has a strong online presence which allows it to dominate its market.
An effective Rancho Santa Fe search engine marketing specialist will get your business to outrank the competition giving you the edge you need to expand and attract more customers.
Return on Investment
Hiring an SEO consultant requires a significant investment but the payoff is well worth it.
Compared to pay-per-click (PPC) ads, Facebook ads, print advertising, or paid lead generation, implementing Rancho Santa Fe web page optimization can be less expensive.
Let’s consider a dentist in San Diego who wants to use PPC advertising. Based on Google’s suggested bid for the keyword phrase “dentist San Diego”, the dentist is going to pay about $14 every time a potential client clicks on his ad.
Being conservative, we’ll assume that one in thirty people who click on the dentist’s ad actually become a patient. That’s $420 spent on advertising to obtain one client. To obtain 10 new clients per month the dentist will spend $4200 each and every month.
There are over 1,000 people who search for the keyword phrase “dentist San Diego” every month. If the dentist’s website is at the top of Google’s search results, at least 300 of those searchers are going to visit his website.
Using the same 1-in-30 conversion ratio, the dentist would get at least 10 new clients per month without using any paid advertising. Even if the SEO professional charges $4000 per month, the dentist is saving money on advertising costs.
And we have used conservative numbers in this example. Converting one in thirty potential clients is very optimistic and there are more than 1,000 searches for “dentist San Diego” every month.
If you would like, you can use the keyword information below to determine PPC advertising costs for your own profession or industry. Just plug these numbers into the example above and you will see how cost-effective website optimization can be.
When you are ready to experience a quantum leap in your business results, contact a Rancho Santa Fe SEO marketing specialist at Fudzology and stop paying for pay-per-click ads.
|Keyword Phrase||Searches per Month||PPC Cost|
|“San Diego defense lawyer”||10 to 100||$31|
|“San Diego DUI lawyer”||100 to 1,000||$114|
|“San Diego plumber”||1,000 to 10,000||$60|
Search engine optimization is the most effective marketing method available. It attracts free, targeted traffic to your business while building your brand and giving you an edge over your competitors.
Make sure your business is not left behind in today’s online world. Unlock the potential of your online business by hiring a Rancho Santa Fe SEO marketing specialist today.
The experts at Fudzology can handle all of your online needs.
If you are ready for a quantum leap in your business results, contact Fudzology today!