SEO is a constantly evolving field but the fundamentals remain the same. By gaining a deeper understanding of standard website optimization techniques, you’ll be able to develop a solid foundation for your marketing campaign.
Let’s take a look at the basic fundamentals of search engine optimization that every business owner needs to know:
What is on-site or on-page optimization and how can it help you rank better in the search engines?
When you’re building a house you start by developing a solid foundation. Think of on-site optimization as the foundation for your website.
You have to optimize your page titles, meta-descriptions, header tags, content, site maps, and URL structure to strengthen your online presence and rank well in the search results.
Not sure how to start? Have someone audit your website so you’ll know exactly what elements of your website to work on.
A website audit will identify the areas that need improvement. If you need help implementing these improvements, contact the experts at Fudzology. We are the premier company for San Diego SEO services.
Some websites use duplicate content, low-quality content and unnecessary webpages in an attempt to boost their search engine rankings. They mistakenly think that the quantity of their content will overcome the lack of quality. This strategy doesn’t work, however, for two reasons.
First, Google penalizes duplicate content. And second, website visitors leave quickly, or “bounce”, when they arrive at a page with duplicate or low-quality content. A high bounce rate is one of the factors that prevent a website from ranking well.
The best tool for addressing these issues is Google Analytics. This tool will assess your website and identify pages with duplicate content, specify which pages are getting the least traffic and which pages users are bouncing off of. Use this data to improve your website content by:
- deleting duplicate content or modifying it so it is unique
- deleting pages which get little traffic and don’t contribute to the overall website
- deleting pages with high bounce rates or improving the quality of the content so readers don’t bounce
If you need help with Google Analytics or with optimizing your website, contact the professionals at Fudzology. When you hire a San Diego SEO Services company, hire the best.
When it comes to metadata, everything from the title tags to the descriptions has to be optimized with well-researched, relevant keywords to boost a website’s search rankings.
Determining the best keywords and using them to optimize your content requires some skill and experience, but the effort is well worth it.
To pick the best keywords, focus on what your business is about. You want to clearly communicate to the search engines what your business does so people searching for your products and services can find you.
Another factor in selecting keywords involves paying attention to your revenue generation model.
If you generate revenue by running ads like Google AdSense, you might want to focus on keywords that get the most traffic.
If your revenue depends on sales then you could be better off choosing long-tail keywords with less traffic but a higher conversion rate.
Using Google’s Keyword Planner tool (and other premium keyword researching tools), look for the best keywords to optimize your content. Use the results of this research to optimize your content and metadata.
There is no fixed formula for choosing the best keywords. That’s where skill and experience come into play.
If you would like some help selecting the best keywords and using them to optimize your website, contact the experts at Fudzology – they can create the quantum leap in results that you are looking for. Fudzology is second to none when it comes to providing website optimization services in San Diego.
Link generation is a critical part of website optimization. Your website needs appropriate internal links and external links to achieve optimum ranking in the search engines.
Understand, however, that gaining authority in the search results is not simply about acquiring a large number of links. The quality and relevancy of outbound and inbound links is vitally important.
For example, if your business is about tuxedo rentals, outbound links to golf club manufacturers and inbound links from golf courses would have no relevancy in the eyes of the search engines. These links would appear to be spammy and, instead of helping your website rank higher, they could actually cause your site to be penalized.
Outbound links from your site are a great way to tell the search engines what your website is about. For example, a tuxedo rental website could link to a site about different tuxedo styles.
The inbound and outbound links on your website must come from trusted websites. Low-quality links will not help your site rank well and may actually cause your site to be penalized by the search engines.
To check the quality of your inbound and outbound links, you can use a variety of tools like Moz’s Open Site Explorer tool.
If your inbound link generation campaign needs work, you can network with market leaders and influencers. Offering to write guest blog posts and articles from them is a good way to get high-quality backlinks.
Other sources for quality backlinks are customers, publications, and industry-related websites.
If you need help developing and implementing a linking campaign for your website, contact the experts at Fudzology. We provide a complete range of SEO services in San Diego, including unequaled linking campaigns.
Local SEO and the Google Map Pack
More than 50% of online searches today are done on mobile devices. These searches are executed by consumers when they are out-and-about town and they are looking for businesses nearby.
You’ve probably noticed the Google Map box or “Map Pack” that appears at the top of some search results. Inside the box is a local map and three of the highest ranking nearby businesses.
There are two significant benefits to having your business appear in the Map Pack.
The main benefit is that the Map Pack shows up before any other listings. Your business might rank number five or six in the organic search results but if it is in the Map Pack, potential customers will see your business before they see the number one organic listing.
The other benefit gained by being in the Map Pack is that customers can easily connect with you. With a single click on your listing, they can call your business phone number or get directions to your doorstep.
To appear in the Map Pack you must have a verified Google My Business profile and have a website that ranks well in the search results.
Fudzology has a deep understanding of local search engine optimization and knows how to get your business into the Map Pack. We can provide your business with all the site optimization services you need, including local SEO in San Diego.
In addition to optimizing your website, ranking well in the search engines requires establishing profiles in national and local business directories. These profiles help Google to trust your business.
The first profile to create is a Google My Business page. It’s easy to setup – just provide your business information and then follow Google’s directions for verifying your listing.
It’s important that all of your business profiles have accurate and consistent business information. Keep your business profiles up-to-date and clean up any inconsistent data.
If your profiles have multiple addresses or phone numbers the search engines will be confused about your business and this will affect your ranking.
The key profiles to establish are Google My Business, Google +, FourSquare, Bing Places, Yahoo Local, Yelp, and Yellow Pages. Some of these services are free, others are not.
Once you have your Yelp profile setup, reach out to your past customers or clients and ask them to provide reviews. These reviews help build your online legitimacy and will give potential customers a reason to pick your business over a competitor.
Another important aspect of your online presence is establishing profiles on the major social media platforms like Facebook, Twitter, Pinterest, and Instagram. Create these profiles and use them to communicate with your clientele.
The experts at Fudzology can help you create the business listings you absolutely must have, clean up any inconsistent listings and identify the listings you need to keep pace with your competition. As the premier San Diego SEO services provider, we excel at all aspects of optimizing your business.
We all want results immediately in today’s world of instant gratification. Unfortunately, it takes time to move up in the search results.
You may see movement in your ranking within 30 days but it can take six to eight months before all of the benefits of optimizing your website take effect.
If you are trying to rank your site for a new keyword, plan on waiting at least six months to see the results.
For particularly difficult keywords like “San Diego DUI Lawyer,” it could take as much as two years to move from page four or five onto page one of the search results.
While you are waiting for your optimization to take effect, you can implement an online marketing campaign using social media channels and pay-per-click ads.
It takes time to master the nuances of search engine optimization. SEO is not an exact science – it is more of an art form.
By taking care of the basics entrepreneurs can improve their online presence and reputation significantly.
Focus on each of these topics one and a time and implement them on your website:
- On-site optimization
- Unique content
- Optimized keywords
- High-quality links
- Local SEO and Google map pack
- Business listings
Remember that it will take time for the results of these efforts to show up in the search results.
For many entrepreneurs, focusing on SEO is a distraction. They started a business because they had a great idea and a burning. Learning the ins and outs of search engine optimization doesn’t make sense for them – their time and energy is better spent building their business.
If you fall into this category of entrepreneur, let the experts at Fudzology take care of your site optimization campaign. When it comes to San Diego SEO services, we know how to create the quantum leap in results you are looking for.