Are you aware that the health of your website affects where Google places you in the search results?
To run an effective internet marketing campaign, your website must be in tip-top shape
Sites that load slowly are placed lower than sites where load speed has been optimized
Sites that aren't mobile friendly can be penalized or excluded from the mobile search engine results entirely
Really think about that last point
The new reality is that more than half of the traffic on the web comes from mobile devices and the percentage is growing rapidly
Are you willing to miss out on that traffic?
Is your website sitting on page five of the search results and you don't know why?
Are your competitors showing up in the Google Map Pack and you aren't?
Do you feel like you are wasting your money on pay-per-click or social media advertising campaigns?
If the answer to any of these questions is, "Yes", then the next question is:
Are you ready to take your online presence to the next level?
Imagine having a steady stream of customers visiting your website and purchasing your products and services
How would that affect your business?
How about your personal lifestyle?
To attract these customers you must be on page one of Google's search results
Think about it - how often do YOU search beyond the first page?
Quantum leaps ARE possible!
Is your website ready for one?
Run this Website Checker TODAY and find out!!!
Contact Fudzology at (619) 876-8356
Common questions about SEO website analysis and website checkers
Effective online marketing begins with a healthy, well optimized website.
With almost two billion active websites to look at, Google has to do some serious sorting and ranking in order to display the most relevant results for each user's search.
Google needs to understand what your website is about, or they can't include the website in the sorting and ranking process. Instead, the website becomes just one more of the 100s of millions of websites that nobody will ever visit.
If you are serious about being successful on the internet, you will do everything you can to teach Google what your website and your business is about.
The objective of good website SEO analysis is to determine how well you are communicating your message to Google.
And when you can get a free SEO analysis by running the website checker on this page, it's kind of a no-brainer, isn't it?
The simplest and easiest way to test your website is to type your website address into the box below. Fudzology's website checker will analyze your site for all the significant SEO factors as well as technical issues, social media presence, etc. You will receive a detailed report telling you what was found. This report will probably provide you with more information than you have ever had about your website.
There are lots of free website checkers available if you don't want to use this one. Just do a little searching and you'll find one that you like.
When you get a report from a website SEO checker you may decide that you are done testing your site, and there's nothing wrong with that.
If you want to dive deeper into testing your website, the next step is to determine how fast the site loads for a visitor.
Run the Website Speed Test at Pingdom and scroll down to the "File requests" area when the test completes. It will look similar to this:
The Pingdom test shows exactly where your website's load speed can be improved. In the example above, the big yellow part of that first bar is time spent waiting for the website's hosting service to load the site. The only way to address that particular slowdown is to upgrade the website's hosting service or find another host.
If you have purchased content
The next step in testing a website is to connect and use the free tools that Google provides.
With Google Search Console and Google Analytics you can really dig into your site and find out what is going on. Discover what visitors are actually doing on your site. These tools are phenomenal and they're free - 'nuf said.
Checking your site for plagiarism makes a lot of sense, especially if you have any purchased content from a writer.
Whether it is intentional or accidental, publishing content that already exists on the internet is a bad thing to do.
Google will assume that the most powerful website is the original source of the content and ignore all other instances of that content. Blatant plagiarism can cause Google to de-index a web page or penalize the entire website.
At Fudzology we use Grammarly's Plagiarism Checker in the Chrome browser extension and within Word. The tool hightlights any content that appears to be plagiarized and provides an overall score for the content. It is generally recommended that no more than 10% of any given content should be reported as potentially plagiarized.
Search engine optimization is a constantly evolving field. Google is continually rolling-out new changes that websites have to adapt to or they risk being left behind.
After you have your website setup and have your SEO foundation in place, you'll still want to perform periodic website checkups.
Here's an example of a recent change that almost certainly affected your website:
Google truncates a website's meta description to meet Google's objectives (which may or may not align with the website owner's objectives). Recently, the recommended length for the meta description dropped from 300 to 120 characters as Google allocated more space on the search results page to paid content.
Any effective website checker will detect and report on the condition above if the website's meta description exceeds 120 characters.
Adapting to this Google change is no big deal but you have to be aware that the change has occurred before you can respond.
Running a periodic website checkup may alert you to changes like the one above, and if no issues are detected during the checkup you will sleep better at night knowing that your website is in tip-top shape.
Establish your SEO Foundation.
You need to tell Google several things about your new website and business, including:
- your brand name
- your brand's contact information
- your business category
- the keywords that you consider to be relevant to your business
- the properties that make up your business entity
The objective here is to make Google's life easy. You want to communicate this critical information cleanly and effectively, so there is no doubt in Google's mind how to categorize and rank your website.
If Google can't figure out what you are trying to accomplish online, your website will be thrown onto the back, back pages of the search results with hundreds of millions of other websites that no human being will ever visit.
You can clarify your business direction by filling out our Discovery Form if you would like. The questions that we ask our clients encourage them to think about aspects of their business that often times they had never even considered. You don't have to submit the Discovery Form if you don't want to, what's important is the thought process you will go through to complete the form.
===>>> Discovery Form <<<===
At Fudzology we know how to communicate effectively with Google. We can establish your SEO Foundation or strengthen the one you already have in place. Contact us and we'll get the ball rolling.
In a word, "Yes".
Think of search engine optimization or SEO as communicating with the "web bots" that crawl the internet categorizing and indexing information. Without effective communication in this area your chances of success online are slim.
Once you have a strong SEO foundation in place, your focus will shift to optimizing your website for conversions. It doesn't matter how many people visit your site if none of them become customers or clients.
Optimizing for conversions involves analysis of visual and experiential factors that only a trained pair of human eyes is capable of performing. Man has yet to create a computer capable of matching the human eye and brain when it comes to pattern recognition and visual analysis.
While most significant SEO factors can be tested with software, visual website analysis can only be performed by a human being.
With Fudzology's website checker service a human being is going to look at your site and see what is going on.
It's easy to run a website SEO test and generate a report, but it takes a pair of trained human eyes to perform a visual website analysis.
At Fudzology we look at every website that requests our audit and we perform our proprietary checks. We typically share our most significant finding in a follow-up email after you receive your free website seo analysis report.
If you would also like a free video analysis of your website in addition to the report, you are welcome to fill out our discovery form.
===>>> Discovery Form <<<===
For qualified applicants we provide all of the findings from our visual website analysis and also provide feedback based on several SEO tools that we use. This feedback will include some insights into your current keywords, how well you are ranking for them, and how your site compares to its competition.
No. An SEO website audit can be performed by software while website analysis involves a human being personally visiting the internet property and interacting with it.
Any SEO audit tool can spit out a report - that's easy. That's why there are so many free website checkers available online.
Effective website analysis, on the other hand, requires a human being using their eyes, brain, training, and experience.
The best analysts have a background in developing user interfaces for software applications. This experience lets them understand how a human being interacts with a website and gives the analysts a distinct advantage when it comes to optimizing a site for conversions.
This is the type of expert you will be working with at Fudzology. The agency's founder and principal has 30 years of experience developing software and user interfaces.
You have several choices:
- You can climb the learning curve needed to understand the report's contents
- You can hire someone who understands the report and knows what to do with it - they have already climbed the learning curve
- You can flail about online wasting your time and money
It may be hard to believe, but most people choose the third option. Or they tell themselves that they will climb the learning curve but never actually do it. Perhaps they are trying to save money, maybe they want the satisfaction of doing it themselves, who knows ... with 1.9 billion active websites online, the chances of them randomly throwing mud against the wall and having any of it stick are very slim.
If you have the time and inclination to climb learning curves then Google and YouTube are your best friends. Pick a term in the report and go find a video or article about it. Or you can read forums, take a class, find a Meetup group - the knowledge is available if you look for it.
Understand that learning about SEO and internet marketing is no different than learning about any other topic. It takes time to become a master in any area of life.
And SEO is a constantly evolving field because Google is continuously rolling out changes that affect a business' online presence. Staying on top of these changes takes time and attention. Don’t assume you will learn a little bit about doing business online and then be done learning, that isn’t realistic.
If you are serious about succeeding online and don't intend to master internet marketing personally, give some serious thought to hiring an expert to help you.
At Fudzology we live and breathe internet marketing.
If you were a fly on the wall at our office, you'd hear us talking about branding, online presence, business entities, reputation management & repair, affiliate marketing, social media, backlinks, outreach campaigns, AdWords campaigns, Facebook campaigns - we've climbed all of these learning curves and we are actively applying and evolving our skills on a daily basis.
When you are ready for a quantum leap in your online business results, contact Fudzology - you'll be glad you did.